Well People, the high-performance clean beauty brand, powered by plants from e.l.f. Beauty, has teamed up with the Arbor Day Foundation. 

This collaboration brings together two purpose-driven organizations committed to restoring the planet and empowering more conscious consumption.

Shirley Pinkson Manas, Co-founder of Well People, said, 

“Nature has always been our greatest inspiration. We founded Well People on the belief that high-performance, plant-powered clean beauty should care for both your skin and the planet. Our partnership with the Arbor Day Foundation is an extension of that belief—helping us give back in a way that supports a healthier future for all.”

Well People’s donation to the Arbor Day Foundation will support the planting of about 25,380 trees in California regions impacted by wildfires, helping restore forest ecosystems. 

Well People’s contributions will specifically support restoration efforts following the Dixie Fire to rebuild healthy forests, protect wildlife habitat, and water sources.

In addition to the donation, Well People has teamed up with Arbor Day Foundation to create a limited-edition Well People x Arbor Day Foundation belt bag. 

Consumers who purchase Well People’s best-selling Daygleamer Mineral Sunscreen Serum SPF 34 online will receive the limited-edition belt bag for free, while supplies last.

The Well People x Arbor Day Foundation belt bag is crafted from 100% recycled materials. The design celebrates the partnership with the co-branded Well People x Arbor Day Foundation detailing.

Daygleamer Mineral Sunscreen Serum SPF 34 is a mineral sunscreen serum that hydrates, brightens, and protects your skin with a radiant finish. 

Daygleamer Mineral Sunscreen Serum SPF 34 is enriched with plant-powered ingredients, including antioxidant-rich oil complex and aloe leaf juice.

With more than 100 EWG Verified products, Well People is the most EWG Verified cosmetics brand in its category.